The first MoJo Media Conference co-hosted by Mobile Journalism Africa and Moi University’s Communication Department in the School of Information Sciences came to a close yesterday with at least a representation of 150 students.
The event, themed the future of storytelling, was opened on 27th July 2018 by the Head of Department, Communication Studies, Dr. Abraham Mulwo.
The event harmonized keynote speeches, interactions and presentations with those in attendance pushing the conversation on social media using #MoJoMediaConference.
The Mobile Journalism Africa conference aimed to reach out to the next generation of story tellers to tell their own stories through what they have. It also aspired to show how one can use their gadgets to tell their story and reach out to a greater audience on a budget. In addition, it sought to ask students to step out of their comfort zone and gain experience required at various workplaces before they are crowned on their graduation day.
In his opening remarks, Dr. Abraham Mulwo asked the students to build on their social capital.
“Networking will get you a job better than your CV can,” he said.
He challenged students to work on their careers and be all rounded as early as possible. He also stressed on his anticipation to see more students from the university gain entry into media houses and reputable work places through his office’s support.
Keynote speakers included Njeri Kihangah of the MentorMe Project, Stephen Rotich of Pointgroup Africa and Tony Barasa Wanaswa of the Nation Media Group.
The Zero Chills TV team led by Nicy Amala and the Mobile Journalism Africa team led by Marvin Gakunyi and Emmanuel Yegon also made presentations.
Highly expected keynote speaker and founder of Digital Humanitarian, Philip Ogola, could not attend the conference as he had missed his flight.
Njeri Kihanga, a trained journalist, spoke on graduate expectations versus employer expectations. She called into question students losing out on opportunities for not being able to comprehend the impact they have had. She also emphasized on the need to learn great CV writing skills and branding oneself.
“For any company or person to stand out, the corporate identity – branding – is important for consistency,” Stephen Rotich said.
Stephen reiterated on the need of making products that sell with one of the products being oneself.
Moreover, he said that students need to reach out to opportunities wherever they are.
Tony Barasa, the Daily Nation Marketing Manager spoke on the evolution of digital storytelling and its future. In his presentation, he emphasized the need for structured content, visuals, integrated media and engagement opportunities in digital storytelling.
“The concept of sharing has gone digital. The interaction on electronic media has surpassed face to face interaction,” Tony Barasa said.
He urged student journalists to take opportunities in drone journalism, info-graphics and call to action such as sharing of content.
“When developing a story; strategize, create, publish, promote, assess then curate,” he added.
Having taken weeks to plan, the event was conceived by the minds behind Mobile Journalism Africa and gained momentum as a result of the support by the Head of Department’s office.
The founders of the mobile journalism website urged students to go by their slogan: Our stories are best told by us.
The event came to a close at 5pm.